Monday, December 16, 2013

Why should you exhibit at a trade show?

Exhibiting at a trade show is a great way to reach new customers, promote your brand and products, and make connections with potential partners. But, if you’re on the fence about exhibiting, here are some other benefits you may not have considered.
Trade shows may appear time consuming, since they require planning and travel, but they can actually save you quite a bit of time. Compared to recruiting new customers and setting up individual time with them, trade shows enable you to meet with many people at once. Additionally, face-to-face interactions give you the chance to provide further information than a sales call will. At a trade show, you’ll not only reach many customers, but you’ll also be introduced to new segments of your industry.

Staying up-to-date on your industry is essential to successful marketing. Trade shows expose you to your competitors and other members of your industry. You’ll learn where your industry is going and what trends you should be capitalizing on.  This also means that you’ll have access to all of the influential players in your industry, who might be interested in adapting your product or service.
Attending a trade show is an investment in your company’s future.  If you approach exhibiting with a measurable goal in mind, it’s a great opportunity to be involved in your industry. Your sales team will be able to reach new customers and have more meaningful interactions with those customers. Trade show exhibiting is a chance to make your company, brand, and products shine.

You can also combine exhibiting at a trade show with sponsoring the event. This combination will increase your company’s profile at the event and make your brand stand out above the competition. Whatever your exhibiting and sponsoring goals, Ticket Summit® has a number of packages that are suited to fit your needs. Prices are going up January 1, though, so you’ll want to act soon. To learn more, visit or call 860-416-5767.