Tuesday, October 8, 2013

Why should I sponsor a trade show?

Sponsoring a conference or trade show is a great way to get your company name out there. It can really supplement your traditional marketing plan and promote your association with a specific event. Sponsoring an event is an opportunity to gain visibility in a new and exciting way.

Event sponsorship allows you to target your marketing in a way that traditional advertising does not. Many events offer a list of the companies that plan to attend their conference or trade show, allowing you to know in advance exactly who will be there. If your customers are there, then your name should be everywhere at the event!

Sponsorship can also create positive publicity and increased visibility for your brand. The local and national media often cover large events, allowing for more exposure of your company name. Check to see if your sponsorship includes mentions in a show’s press releases or advertising materials. This will give your brand name access to an audience you might not be able to reach otherwise.

Conference or trade show sponsorship also sets your brand apart from the competition. Sponsoring an event that will be attended by your customers and your competition will put you heads above the rest. Your brand and logo will be found throughout the conference, be it on signage or a sponsored item, while your competition’s might not. The attendees will remember your brand when they get home.

Sponsoring events is a great opportunity to showcase your brand to your customers. For more information about sponsoring Ticket Summit® 2014 at ARIA, please call +1.860.416.5767 or email info@ticketsummit.org.

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